10 Digital Marketing Fundamentals Every SEO Pro Should Know


10 Digital Marketing Fundamentals Every SEO Pro Should Know

While "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to lead in marketing.

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Free Digital Marketing course by Google. In this video, Gauri Manoj has explained everything about that course. The course is called the Fundamentals of Digital Marketing. It’s a beginner level course. Its duration is 40hrs and includes 26 modules. This can be the stepping stone towards your journey in digital marketing.

Fundamentals of Digital Marketing: https://learndigital.withgoogle.com/digitalgarage/course/digital-marketing

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10 Digital Marketing Fundamentals Every SEO Pro Should Know

10 Digital Marketing Fundamentals Every SEO Pro Should Know

1. Understanding Your Digital Presence – All Of It
2. The Fundamentals Of How Search Engines Work
3. Digital User Experience And Customer Journeys
4. The Fundamentals Of Competitor Analysis
5. Content And Digital Marketing
6. Online Advertising
7. Social Media
8. The Fundamentals Of Analytics
9. Activating Data As Business Intelligence
10. Programmatic, Machine Learning, And Automation


Optimizing Your Content

Optimizing your content on Instagram involves taking steps to ensure that your posts are visually appealing, engaging, and aligned with your audience’s preferences.

�� Top 10 SEO Tips For 2023 | 10 Best SEO Techniques For 2023 | SEO Tips 2023 | Simplilearn

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If you are looking to grow your business online then, here we have the Top 10 SEO Tips For 2023. These top 10 seo tips will help you to crack the code, and get higher rankings in search engines, thereby growing your business. The top 10 seo tips will majorly focus on the best tips to carry out for on page optimization, off page optimization and technical seo. We will cover the best tips to focus on various aspect like voice search, mobile optimization, Google’s EAT principle, featured snippet, and more.

Topics we will be covering:-
00:00 Top 10 SEO Tips For 2023
00:34 Voice search
02:20 Mobile optimization
03:07 Google’s EAT principle
04:36 Featured snippet
05:46 Image optimization
06:46 Semantically related keywords
07:34 Building quality links
08:55 Local search listing
09:52 User experience
11:28 Schema markup

Let’s have a look on Top 10 SEO Tips For 2023

✅ SEO Tip #1 Voice Search – If you are planning to optimize your voice search, consider choosing wise keywords to find out longer phrases that searchers use in daily life conversation. Remember to create persona-based content.

✅ SEO Tip #2 Mobile Optimization – You must already know how important is it to make your site mobile friendly for a better user experience but, did you also know that having a mobile friendly application impacts your search engine optimization.

✅ SEO Tip #3 Google EAT Principle – Google has confirmed that content quality is an essential factor for ranking on search engine result pages but what does the quality mean to google? Well content that fulfills the google EAT principle will rank higher. It stands for Expertise, Authoritativeness, and Trustworthiness. These elements will determine if a webpage has useful quality content.

✅ SEO Tip #4 Featured Snippet – Snippet these results are featured on top part of the page. Google programmatically chooses the best answer from the third party website and displays it on the featured snippet.

✅ SEO Tip #5 Image Optimization – According to semrush. Image optimization will play a prominent role in search. In case the images on your website aren’t optimized make sure to take care of it right now.

✅ Watch complete video to know about next 5 best SEO tips.

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This digital marketing course in India is meant for professionals looking to pursue a Digital Marketing career, know the fundamentals, and gain hands-on experience, and experienced marketers keen on learning the latest Digital Marketing skills. The Harvard Business case studies and projects on Google and Facebook add real-world experience.

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✅ Skills Covered

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