Google on When It’s Acceptable to Use Intrusive Interstitials
The topic of intrusive interstitial penalties, and how to avoid them, came up during a recent Google Webmaster Central hangout with John Mueller.
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8 Things to Remove From Your Website Immediately If You Want to Rank on Google
There are things on your website that are sabotaging your Google rankings and traffic. No matter how much effort you put into writing content, optimize your technical SEO, building backlinks, they’re going to keep you down. Today I’m going to teach you eight things that you need to remove from your website immediately if you want to rank better on Google.
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How to Design A Beautiful Homepage That Ranks on Google : https://youtu.be/D7GLEoN8yvA
How To Write Content That Ranks Page #1 on Google : https://youtu.be/pSWCotmPC58
The first is outdated content.
Google prefers fresh content. I want you to look at those pages that were doing well and go and update them. And by refreshing up, making them better, you’re going to rank much better versus taking your old content and just leaving it there.
Google wants all the content on your site to be great and updated because it’s not just one page ranking on its own, it’s your whole site. Google is looking at your whole site as a whole, and when it’s all buttoned up and perfect, you’re going to do much better.
The second thing that’s hurting you is pages with thin content.
So what I want you to do is go to all the pages that offer little to no value, look at them.
If you think they offer value, that’s fine. But if you don’t, I want you to either A, update them and make them more in-depth, or B, 301 redirect them to other better pages that are more in-depth and offer a much better user experience. Make sure you assess each and every single page through Google Analytics. Look at how much traffic it’s getting before the change and after the change. Look at the bounce rate, look at the time on page. These will all give you indicators if that page is good or bad or needs updating.
The third thing that’s hurting you, excessive or irrelevant ads.
Ads make users leave a website if it impacts user experience.
So it’s not bad to have ads, even Google has ads, but you want to make sure that they blend in, they’re nice, they’re not too crazy in how they look, and they’re not distracting the user. And if you look at what Google is doing with their ads, that’s a perfect example of how ideal you want to blend ads throughout your own webpage.
The next thing that’s hurting you is automatically generated content.
What you need to do is create content that provides the best experience out there and not just from the perspective that is not automated, but you need to look for all the other pages that are ranking for the term that you’re going after and be like, hmm, is my content going to provide more value than theirs? And if you’re unsure of how to evaluate that, go to Ubersuggest, type in the keyword that you’re looking for to rank for and write about. On the right side you’ll see all the pages that rank on the top, the backlinks they have, the social shares, and their domain score.
This will give you a good understanding of what users like as well as what Google likes, because just because a site ranks number one or a page ranks number one, it’s not always what users prefer.
The next thing you need to stop doing is intrusive popups or interstitials.
Now that doesn’t mean that you can’t do popups, I use them, but typically you want to save the popups as an exit popup. So an exit popup is upon leaving, that’s what people see versus upon entering. And what you can do is if you have lead magnets is you can promote it within your content, a top of article, a bottom of article.
The next thing that’s hurting you, irrelevant internal links.
So you want to make sure that you’re choosing internal links that are relevant to the content and the page that people are going to read. Don’t just have tons of rich anchor text, don’t just have a ton of random anchor text, do what’s best for the user.
The next thing that’s hurting you is duplicate content.
00:00 – Introduction
00:33 Tip 1 – Outdated Content
01:57 Tip 2 – Pages With Thin Content
03:03 Tip 3 – Excessive / Irrelevant Stuff
03:53 Tip 4 – Automatically Generated Content
05:12 Tip 5 – Intrusive pop ups and interstitials
06:05 Tip 6 – Irrelevant Internal Links
06: 35 Tip 7 – Duplicate Content
07:33 Tip 8 – Backlinks To Spanny Websites / Domains
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Google Explains The Conditions Under Which Use of Interstitial Ads Won’t Affect Your Ranking Factor
In this video,
Google’s John Mueller answered if Google considered mobile interstitials a negative page experience factor. Mueller acknowledged that nothing has changed. But he then suggested a way to show interstitials without any negative quality factor affecting the rankings.
Hope this will be a useful video for you all.
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Google introduces penalty for interstitial ads
Digital Marketing News;
Google has introduced a new penalty to dissuade publishers from using intrusive interstitial advertising.
The penalty was announced around the middle of 2016, but has only been active since 10th January 2017.
It affects pages that are reached directly from a Google mobile search page, but will not have any impact on any pages reached further down the click path on a website.
The introduction was announced by Google’s John Mueller and Gary Illyes, who explained that penalties would be applied to pages where interstitials either covered the main content, had to be dismissed before a page could be used, or appeared to be within the above-the-fold portion of the page but were inlined underneath the fold.
However, penalties will not apply to interstitials that were required for legal reasons, such as age confirmation or as an entry point for log in details.