Oracle NetSuite’s Vice President of Product Management, Allison Auclair, joins this episode to discuss how organizations can start preparing for the 2020 holiday season and what commerce updates are rolling out in NetSuite’s 2020 Release 2. She begins by explaining her role (2:15) before recalling some of the biggest changes she’s seen throughout her 25 years working in commerce and supply chain solutions (3:03) and how those changes have impacted consumer trends (5:04). Auclair breaks down the challenges businesses have faced in adapting to those changes (7:16) and how a unified suite like NetSuite helps deliver an exceptional omnichannel experience (11:08). She then dives into the 2020 holiday season, explaining why businesses need to start preparing right now (12:37), the consumer trends we can expect to see (13:55) and ways in which businesses can set themselves up for e-commerce success (16:25). Auclair reveals the updates within NetSuite’s 2020 release 2 that will help companies get ready for the holidays and improve their omnichannel experience (25:23) before delivering marketing tips around promotion fatigue (29:41) and SMS messaging campaigns (30:55). She concludes with some general advice on navigating the current climate and looking for the silver lining (33:04).

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More on NetSuite’s 2020 Release 2 Commerce Updates: https://www.netsuite.com/blog/a-sneak-peek-at-whats-new-for-suitecommerce-in-netsuite-2020-release-2

More on NetSuite’s 2020 Release 2 Updates: https://www.netsuite.com/blog/-netsuite-2020-release-2-enables-new-automation-and-adds-big-new-features-to-help-businesses-save-time-and-resources-sneak-peek

Allison Auclair
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Oracle NetSuite
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#NetSuite #podcast #commerce

You don’t need SEO experience to have your online store rank high in search engines. In this video, we will give tips to optimize your eCommerce store for BETTER SEO.

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Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve: how do you get customers to find your store?

People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something. You can use search engine optimization (SEO) to improve the page ranking for your store and help customers find your products.

To rank first in a Google search result, your store’s content needs to match a potential visitor’s intent. Optimizing your Shopify SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.

Here is what we’ll cover in this video:
00:00 Introduction
03:55 3 Simple Steps to Improve Your SEO
04:04 Keywords
12:19 Link Building
14:16 Foundational Links
14:55 Pitch Gift Guides
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16:44 Site Speed
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Looking for holiday content ideas to boost your traffic? Wondering what you should post on Pinterest for Thanksgiving, Black Friday, Christmas, or New Year? ✨ Sign up for my FREE Pinterest Bootcamp: https://nadaliebardo.com/pinterest-bootcamp/

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0:00 Holiday Content Ideas for Pinterest
0:37 1. Something Seasonal
1:34 2. Sales and Savings
2:19 3. Holiday Gift Guide
3:09 4. Year End Review / Roundup
4:19 5. For New Year
5:25 Free Pinterest Bootcamp

Ever wonder what it takes to craft an award-winning SEO, B2B, or retail marketing campaign? Don’t miss these exclusive interviews between Search Engine Land editor, George Nguyen and select winners of the 2020 Search Engine Land Awards! You’ll hear from the folks who took home the gold in these impressive categories:

Best Overall SEO Initiative – Enterprise
Best B2B Search Marketing Initiative – SEO
Best Retail Search Marketing Initiative – SEO
Best Overall SEO Initiative – Small Business

These fun, insightful panel discussions are loaded with first-hand advice and actionable tactics from the winners themselves. Panelists will dive into a wide variety essential search marketing topics, including…

The dangers of relying too heavily on third-party data
The importance of E-A-T
When to pursue different tactics if you can’t compete with the most authoritative publications and brands
E-commerce tips to drive more relevancy during the holiday shopping season

…and much, much more!