5 Essential Content Considerations For Holiday Shopping SEO Success
A robust online presence in search is essential for sales success this holiday season. Learn 5 key content considerations that can help.
How to Prepare for the 2020 Holiday Season: Ecommerce, Marketing & More
Oracle NetSuite’s Vice President of Product Management, Allison Auclair, joins this episode to discuss how organizations can start preparing for the 2020 holiday season and what commerce updates are rolling out in NetSuite’s 2020 Release 2. She begins by explaining her role (2:15) before recalling some of the biggest changes she’s seen throughout her 25 years working in commerce and supply chain solutions (3:03) and how those changes have impacted consumer trends (5:04). Auclair breaks down the challenges businesses have faced in adapting to those changes (7:16) and how a unified suite like NetSuite helps deliver an exceptional omnichannel experience (11:08). She then dives into the 2020 holiday season, explaining why businesses need to start preparing right now (12:37), the consumer trends we can expect to see (13:55) and ways in which businesses can set themselves up for e-commerce success (16:25). Auclair reveals the updates within NetSuite’s 2020 release 2 that will help companies get ready for the holidays and improve their omnichannel experience (25:23) before delivering marketing tips around promotion fatigue (29:41) and SMS messaging campaigns (30:55). She concludes with some general advice on navigating the current climate and looking for the silver lining (33:04).
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More on NetSuite’s 2020 Release 2 Commerce Updates: https://www.netsuite.com/blog/a-sneak-peek-at-whats-new-for-suitecommerce-in-netsuite-2020-release-2
More on NetSuite’s 2020 Release 2 Updates: https://www.netsuite.com/blog/-netsuite-2020-release-2-enables-new-automation-and-adds-big-new-features-to-help-businesses-save-time-and-resources-sneak-peek
#NetSuite #podcast #commerce
How To Get Your Shopify Store to RANK HIGH IN SEARCH ENGINES (SEO Checklist)
You don’t need SEO experience to have your online store rank high in search engines. In this video, we will give tips to optimize your eCommerce store for BETTER SEO.
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Build your home based business using a FREE trial of Shopify , one platform with all the ecommerce features you need to start, run, and grow your business.
— FREE COURSE FIRST DAY TO FIRST SALE —
► Sign up here: https://bit.ly/43FTGmd
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► SEO Checklist https://bit.ly/3KJDA2z
► List of Business Ideas https://bit.ly/41wPiEn
► Market Research Competitor Analysis https://bit.ly/40gzMeR
► Value Proposition Template https://bit.ly/3A1XOzD
► Brand Essential Worksheet https://bit.ly/40gQfiY
► Website Wireframe Cheat Sheet https://bit.ly/3mAWcd5
► Market Acquisition Strategy https://bit.ly/3KHraIw
► Social Media Plan https://bit.ly/3o9uswj
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Whether you’re launching a new product, building a web presence for your retail location, or starting a dropshipping business, when you’re trying to sell online you have an important problem to solve: how do you get customers to find your store?
People who find your online store in a search engine are probably looking for products like yours, so they are more likely to buy something. You can use search engine optimization (SEO) to improve the page ranking for your store and help customers find your products.
To rank first in a Google search result, your store’s content needs to match a potential visitor’s intent. Optimizing your Shopify SEO can feel intimidating and tedious, but really it’s all about understanding how search engines work and how searchers use them and implementing that insight into your pages copy, then methodically running through some completely accessible backend tinkering.
Here is what we’ll cover in this video:
03:55 3 Simple Steps to Improve Your SEO
12:19 Link Building
14:16 Foundational Links
14:55 Pitch Gift Guides
15:38 PR Campaigns
16:44 Site Speed
17:58 Quality Content
► Marketing is a deep topic. So if you’re interested in learning more, register using the link below to gain access to a free 30 minute webinar that will help you level up your marketing by changing the way you think about your store’s marketing funnel. Learn how to go from first day to first sale in this free training course. https://bit.ly/3gppl4Y
— RESOURCES —
► Google Keyword Planner https://ads.google.com/intl/en_ca/home/tools/keyword-planner/
► Free SEO Checklist https://bit.ly/35pEoFy
► Shopify Help Center – Test Your Online Store Speed https://bit.ly/2TXJF4v
► Google Search Console https://search.google.com/search-console/welcome
► SEO Is About Humans First, Search Engines Second https://bit.ly/3cJ8isu
►Shopify Help Center – Improving search engine optimization (SEO) https://bit.ly/3pUSgkk
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Don’t forget to subscribe to @learnwithshopify to get the knowledge you need to start and grow your online business
Top 5 Holiday Content Ideas to Boost Pinterest Traffic
Looking for holiday content ideas to boost your traffic? Wondering what you should post on Pinterest for Thanksgiving, Black Friday, Christmas, or New Year? ✨ Sign up for my FREE Pinterest Bootcamp: https://nadaliebardo.com/pinterest-bootcamp/
#HolidayContent #PinterestTips #HolidayMarketing
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➕ RELATED VIDEOS:
How to Use Pinterest S.E.O. https://youtu.be/5Kyb0h-5zgA
Plan Fall Content for Pinterest https://youtu.be/AkakZMi5ncM
7 Ways to Find Trending Topics https://youtu.be/xLIGzjKkQEo
How to Plan Holiday Content: https://youtu.be/Kv8z4g66hic
How to Go Viral On Pinterest: https://youtu.be/8nfu9kiMRfc
Get First 1 Million Impressions: https://youtu.be/4X57g-gvo4k
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Hey bosses! I’m Nadalie Bardo and I’m here to help you launch and level up your website’s traffic with Pinterest. For the last four years, I’ve organically grown my personal development blog, It’s All You Boo’s reach and influence for FREE with just Pinterest and SEO. As a Pinterest x Blogging Coach, I’m dedicated to helping blogs, businesses, and brands like yours slay their goals of more traffic, more subscribers, and more sales.
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0:00 Holiday Content Ideas for Pinterest
0:37 1. Something Seasonal
1:34 2. Sales and Savings
2:19 3. Holiday Gift Guide
3:09 4. Year End Review / Roundup
4:19 5. For New Year
5:25 Free Pinterest Bootcamp
Award Winning Tips From The Best SEO Initiatives Of 2020
Ever wonder what it takes to craft an award-winning SEO, B2B, or retail marketing campaign? Don’t miss these exclusive interviews between Search Engine Land editor, George Nguyen and select winners of the 2020 Search Engine Land Awards! You’ll hear from the folks who took home the gold in these impressive categories:
Best Overall SEO Initiative – Enterprise
Best B2B Search Marketing Initiative – SEO
Best Retail Search Marketing Initiative – SEO
Best Overall SEO Initiative – Small Business
These fun, insightful panel discussions are loaded with first-hand advice and actionable tactics from the winners themselves. Panelists will dive into a wide variety essential search marketing topics, including…
The dangers of relying too heavily on third-party data
The importance of E-A-T
When to pursue different tactics if you can’t compete with the most authoritative publications and brands
E-commerce tips to drive more relevancy during the holiday shopping season
…and much, much more!