Seasonal Shopping: How to Use Market Insights & Intent Modeling


Seasonal Shopping: How to Use Market Insights & Intent Modeling

Retail marketers should use historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns.

NLP: Creating Next-Gen Marketing Campaigns

Recently, we hosted a virtual fireside talk on “NLP Use Cases in Marketing” with Dipayan Sarkar – Former Sr. Data Scientist at Maersk Group and a Master at Masters’ Union.

We are surrounded by innumerable formats of textual data such as news, emails, Facebook posts, tweets, customer feedback and many more. While humans have the ability to understand this data, how can computers interpret this textual data in the best way possible?

The answer is Natural Language Processing (NLP)! NLP can not only make computers process the textual data but also comprehend human language.

Watch the complete video to know how NLP can help create next-gen marketing campaigns.

Virtual Shopping Simulation for Market Research by SiMT and SCMEP

Use virtual simulation to test packaging and lift. Reduce costs and measure results in a controlled environment.

Engaging Gen Zs for Customer Insights and Market Research

Gen Zs are prolific sharers on social media, but they don’t like to participate in market research and surveys. Why is that?

Using key principles of youth engagement, Rival Technologies and Reach3 Insights developed turnkey insight solutions for insights and market research teams.

Whether you want to build a custom on-demand insight community for your brand or simply wanting to tap into a Gen Z market research panel, we’ve got you covered.

Learn more:

Revolutionizing Retail : The Rise of E commerce

Explore how digitization has transformed the retail landscape, allowing consumers to shop online from the comfort of their homes. Discover the convenience, variety, and personalized experiences offered by e-commerce platforms, revolutionizing the way we buy and sell products.