Paving the Path Forward with SEO: Preparing for New Normalities


Paving the Path Forward with SEO: Preparing for New Normalities

Brands have unlimited potential right now to entertain, assist, educate, and inform. Here are six ways to leverage SEO in preparing for new normalities.

How SEO Will Change in 2023

Google has over 3000 algorithm changes that they release each and every single year. That’s a lot of algorithm changes. You already know SEO changes so frequently because of the number of algorithm changes that Google releases. Now sure, most of them are small but these large ones can have a massive shift in your rankings. So how do you prepare for it in 2023? What else is going to change in 2023?


The first thing you need to get used to and this is the first trend is that your rankings are going to Seesaw. But if you do the right things and you continually put the user first and you’re doing all the right SEO stuff, typically, if you fast forward a year from that day, your rankings will be up. Your traffic should be up as well, but you need to get used to them seesawing and be okay with that. That is going to be the new normal.

Trend number two, positioning will be more important than ever and that first spot is going to be the Holy Grail in which that’s what you need to shoot for and aim for. It’s going to be really hard to get there.

So you want to take that top spot because they’re putting in other stuff that decreases traffic. Now it doesn’t mean SEO is dead. There’s still more and more people coming online, more people using Google, more people searching, so you can still do well if you’re in position two or three or even on page one. But number one has a massive, huge difference from being on number two or number three or number four even if it’s still on page one.

Trend number three, user experience is now SEO. So if you want to do really well, you need to optimize for mobile. And I’m not just talking about paid speed or your links or can people read your site on mobile or is it loading fast? I’m talking about the overall experience. If you don’t optimize for experience, you’re going to lose in the long run.

Trend number four, the riches are going to be in the niches more than ever, especially with SEO. And here’s why. You need to focus on building niche sites. It’s not about building a Wikipedia type site. If you want to do that, that’s great but because there’s over a billion blogs and a ton of sites and a ton of competition, they want to rank authority sites more than ever and it typically, from what we’re seeing is people who focus on one niche tend to be better, well versed around that niche, not always the case, but in many cases. And they tend to be more of a quote unquote authority.

Trend number five, content length won’t matter as much. Get to the point with your content. So don’t obsess about word count or keyword density, obsess about the quality of your content and are you getting the user what they’re looking for as quick as possible.

Trend number six, you won’t have to build as many backings. So it’s better off just releasing your content, not building links and letting it happen organically. And then over time, sure do the manual outreach, but let your content sit there for three to four months before you even start that manual outreach.

Trend number seven, branding won’t be enough. You need to be a authority within your niche. So make sure you go and focus on being the end all, be all expert within whatever niche you’re in.

Now here’s a bonus trend for you. We’re seeing that businesses are going to have to start thinking about global SEO from day one. So from day one, you need to start thinking about global SEO as your strategy instead of just SEO within your region. And you’re going to have to look at things like translations and especially updating and repurposing your content in all of these regions as well.

Now, if you have any questions about the future of SEO or what’s happening, leave a comment below. I’ll answer it.

00:00 – Introduction
01:29 Trend 1 – Your rankings will Seesaw
02:13 Trend 2 – Position 1 Will be more valuable than ever
03:50 Trend 3 – User experience in SEO
04:51 Trend 4 – Riches in the niche
06:03 Trend 5 – Content length won´t matter as much
07:02 Trend 6 – You won´t need as many backlinks
07:57 Trend 7 – Branding won´t be enough
08:30 Bonus Trend – Businesses will go global with their SEO from day 1

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11 POWERFUL SEO Hacks That Still Work in 2023

Are you wondering what SEO hacks actually work in 2022? In this video, you’ll get 11 SEO hacks that will get you maximum traffic results with minimal effort.

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What we’ll cover:
00:00 Introduction
01:23 Parasite SEO
02:32 301 Redirects
03:55 Expired Domains
04:52 Mass Page Sites
05:35 EMD
07:18 Ranking Google Images
08:02 Finding Accidental Rankers
08:36 PBN Sniping
09:10 Tier 2 PBNs
09:36 Meta Description
10:23 SurferSEO
10:53 Network

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Best SEO Strategy For New Website

Best SEO Strategy For New Website

The best SEO strategy for a new website, or any website, for that matter, is to have a properly organized structure of how you want your site to be arranged.

In search engine optimization, it is not a website that is ranked, but rather the individual pages that have been strategically optimized based on the keywords you have chosen for those webpages.

This means your best SEO strategy, for new websites or older ones, is to ensure that you have the right list of relevant keywords that you want for your site, as well as the appropriate site structure to place those keywords, filled with content you know will bring value to the end users.

To do this, you will need a page builder that can help you to easily arrange your site structure to populate your pages with the most relevant content.

This means that, along with the best SEO strategy, you’ll also need the best website builder.

This is where Groove comes in, because its flagship product is GroovePages, the world’s number one free website builder that contains everything you need to apply your top SEO strategies.

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5 key performance indicators to measure your SEO strategy success

Here’re five KPIs to measure if your SEO and digital marketing efforts are paying off ��

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